Google ads is more than an advertising platform . It's a treasure trove of data that SEOs can use to improve organic visibility for their site. And today, I'm going to show you a few of my favorites tried and tested ways to use Google search ads to improve SEO on both Google and YouTube. Stay tuned. [music] If you're like most people and keep SEO and PPC campaigns separate, you're making a mistake. You're missing out on a ton of reliable data that can be used for SEO to gain the long term benefits of free and passive search traffic from Google and YouTube. Now, over the past year, I've spent some time advertising on YouTube and a bit on Google and I've found some cool ways to use the data to improve SEO. So let's kick things off with the first use case, which is to find keywords that result in conversions. Not every keyword you bid on or rank for is going to result in customers. Google Ads features But Google Ads features a conversion tracking feature ...
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